FOR BOND STRENGTHENING & COLOR LONGEVITY With a rich, luxurious lather featuring damage-preventing ingredients, this gentle daily cleanser swiftly sloughs away dirt, impurities, and buildup without roughing up the hair cuticle or stripping vibrant color. The result: shiny, smooth, clean strands-wonderfully resilient and healthy-looking. Here’s Why You’ll Love It The results are shiny, smooth, clean strands – wonderfully resilient and healthy-looking. FREE OF SLS/SLES SULFATES* LEAVES HAIR SOFT, SHINY, AND HEALTHY-LOOKING. Decadently rich lather for a luxurious cleansing experience. Gently sloughs away dirt and debris without roughing up the hair cuticle *SLS/SLES Sulftates = Sodium Lauryl Sulfate/Sodium Laureth Sulfate Directions: Apply to wet hair. Lather, then rinse thoroughly.