You put your shampoo in, you rinse your shampoo out, you put your Violet Conditioner in and you let it all hang out for about one-to-three minutes. Because thats how long it takes for this perfect purple moisturizer to knock the brassy tones right out of cool blondes (and gray) heads Perfect choice for: Highlighted high-lift blonde or gray hair thats faded or turned a shade of not-so-mellow yellow, thanks to the common oxidization process. Heres how: Massage into freshly-washed hair; leave on for one-to-three minutes, then rinse. Gentle enough to use daily. The inside secret: It takes a lot to make purple powerful. The Multi-Spectrum Defense Complex (rich in Green-Tea-derived Antioxidants and UV protectants); as well as Bio-Advanced Peptide Complex, the unique formulation of proteins that adhere to damaged hair strands, and offering reconstruction from the inside out.