This is it.
The hero product.
The first fragrance oil dreamt up by Ayu’s founders when they were searching for a richly scented perfume that also channelled the values of Ayurvedic medicine.
Souq is the one, a perfume oil thick with heady rose and jasmine florals, pared back with the grounding notes of musk and sandalwood.
Hand blended using traditional Ayurvedic herbs and organic jojoba oil, a little goes a long way with this fragrance.
Inspired by a love of Ayurvedic medicine, Australian beauty brand Ayu is a celebration of the grounding and uplifting powers of fragrance.
The range of products is formulated as simply as possible, with naturally scented ingredients at the forefront.
The result is a line of perfume oils and incense that are not only effortless and elegant, but calming and healing, too.
Smells good, doesn’t it? Sold individually.
Each bottle contains 30ml of hand-blended perfume oil.
Ingredients: Jojoba Oil (Simmondsia Chinensis), Jasmine sambac (Jasmineae Oleaceae), Rose Damask (Rosa damascena), Ambrette Seed (Abelmoschus moschatus), Wheatgerm Oil (Triticum Vulgare), Ashwagandha (Withania Somnifera), Amla (Emblica Officinalis), Australian Sandalwood oil (Santalum Spicatum)